PROBLEM
GENERAL CHALLENGES
● Data noise : useless and distracting information
● Data dispersion : users lose control of their data to internet companies, e.g. Google, Facebook
● Privacy and security threats : identity theft, fraud
● Lack of personalisation and relevance : inappropriate push ads leading to increase use of ad-blockers
HEALTHCARE CHALLENGES
● Rising levels of lifestyle-related conditions : obesity, diabetes, heart disease, cancer, mental health
● Increasing costs : rising h...