Technologies

Word-of-Mouth Marketing Solution


Abstract/Technology Overview

Kobe, or 口碑, which means word-of-mouth in Mandarin, is a pending patent AI-driven advertising platform that pairs advertisers with relevant everyday people, leveraging on their ability to broadcast messages to millions of users so that businesses can get represented in front of their target audience in a credible manner. We have worked with leading brands such as POSB, Vivocity, and Shopee, as well as traditional local brands including Song He, Ayam Brand, and Autoworld (car workshop), and have helped these brands reach out to over 15 million social media users and generate over 300,000 engagements, averaging one post reaction every 15 seconds.


Technology Features, Specifications and Advantages

Kobe studies influencer profiles through pictures and text and breaks this down in deep data for ease of matching to brands. Also, Kobe will help derive a strategic direction for the brands we work with to ensure a consistent marketing message that is aligned with the brand's image and also well-represented in a soft-sell manner.


Potential Applications

Use for product launches in highly competitive industries

Use for image building and rebranding of current, established consumer brands

Use for traditional businesses looking to engage millennial / Gen Z digital natives of today

Use for brands with strong digital outreach and looking for something more data-driven - where performance meets influence

Use to drive online discussions on a native platform and get deep conversations about the brand / product


Customer Benefit

Get relevant people to share about the brand in an authentic manner

Reach out to relevant consumers through someone they trust

Achieve the result of word of mouth - someone 'selling you' rather than you 'sell yourself'

Tap on trust and credibility built within niche communities

Guaranteed numbers - outreach and engagement (likes and comments) for each campaign

OVERVIEW
Contact Person

Kang Liang Koh

Organisation

Kobe Global Technologies Pte Ltd

Technology Category
  • Artificial Intelligence
  • Social Media, Collaboration & Crowdsourcing
Technology Readiness Level
  • TRL 7
Keywords

marketing, adtech, advertising, branding, digital marketing, AI, artificial intelligence, social media, millennials, machine learning, deep learning